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ASICS® was founded on the belief that the best way to create a healthy and happy lifestyle is to promote sports. In fact, their name is an acronym from the famous Latin phrase "Anima Sana In Corpore Sano," which translates, "A Sound Mind in a Sound Body." Originating in Kobe, Japan over fifty years ago, ASICS® products were introduced to the United States in 1977. They brought with them an incredible story of athletic performance and technical advancements. A philosophy which still holds true today.

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Asics Men's Ultimate 81

In 1949, Kihachiro Onitsuka began manufacturing basketball shoes in his living room in Kobe, Japan. He dubbed his footwear company ASICS from the acronym of the Latin phrase “Anima Sana In Corpore Sano,” or “a sound mind in a sound body,” based on the principles of total body health and well being. Introduced in the USA in 1977, ASICS has fast become the shoe of choice for athletes in many sports, combining technical innovation with stylish design.

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