Brooks Sports, Inc. develops and markets a full line of performance footwear, apparel, and accessories for runners and fitness enthusiasts worldwide. Driven by its passion for comfort, Brooks is quickly becoming the performance brand of choice among runners who are serious about their equipment. Brooks is dedicated to deliver superior athletic footwear and apparel. Brooks has been responsible for some of the most significant innovations and advancements in running shoe technologies including: EVA as a midsole material, developing a Diagonal Rollbar™ for stability, and utilizing Podular Technology for outsole flexibility. Innovations in running and fitness apparel include the use of Activent®, Power Lycra®, and in 1999 was the first company to use Dri-Release.