Tony Lama mens BOOTS: Tony Lama, the most recognized boot brand in the world in Western Boots, has combined hand-crafted boot making know-how with contemporary technology to give its customers long lasting quality and instant comfort. Ask any old or new cowboy/cowgirl alike how they would survive in the rugged toughness of the El Paso high desert terrain and Tony Lama would likely be part of their answer. Tony Lama started making boots in El Paso, Texas, back in 1911. Known for their traditional cowboy boot making ways, they make some of the finest boots around with high quality leathers and designs.