PONY arrived in 1972. All-American in its attitude, the anti-establishment to the traditional brands. For those in the know, it quickly became their brand. By the mid-1980's PONY had spread its gospel to over 40 countries worldwide merging their love of pure sports with the emerging spirit of the street. PONY became the true rebel brand. And that has never been more true than today. In the new millennium, PONY has taken the lead once again by mixing compelling design with progressive product inspired by our pure sports heritage.