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Rocawear is one of the first hip hop sneaker brands and a name that means hip hop culture. When Rocawear bought Pro Keds in 2004, it got not only one of America's coolest old-school shoe companies, but its signature clean athletic look as well. Founded in 2000, Rocawear produces cutting edge street and hip hop culture clothing and accessories. Rocawear's Pro-Keds were the first footwear venture by Jay-Z, and quickly grew to be a very influential look for hip-hop artists and fans including Jay-Z and Kanye West.

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