It is sometimes hard to find comfortable shoes that don't force you into some stereotype or just look stupid. Until Simple Shoes, a nice little shoe company from Santa Barbara, CA came along, offering an alternative to all the over-built, over-priced, and over-hyped products out there. How this is done is just as important as why...sure, Simple wants to make a difference, but they want to make things better too...better for the people who wear their shoes, and better for the planet we all live on. Simple uses sustainable materials to reduce the ecological footprint left by shoes.